When it comes to marketing investments, few strategies offer the impressive return on investment (ROI) that vehicle wraps provide. Unlike traditional advertising that stops working the moment you stop paying for it, a vehicle wrap continues to promote your business 24/7 for years after the initial investment.
The Numbers Don't Lie: Vehicle Wrap ROI Statistics
97%
of people recall seeing ads on wrapped vehicles
30,000+
daily impressions per vehicle
$0.70
cost per 1,000 impressions
Real ROI Case Study: Local Service Business
Winnipeg Plumbing Company Results
Initial Investment:
- Vehicle wrap design & installation: $3,500
- Expected lifespan: 5 years
- Annual cost: $700
Results After 1 Year:
- New customers from wrap: 48
- Average job value: $350
- Total new revenue: $16,800
- ROI: 2,300%
Why Vehicle Wraps Outperform Other Marketing
Traditional advertising requires ongoing payments and stops working when you stop paying. Vehicle wraps are different:
- Works 24/7 without additional costs
- Reaches local customers in your service area
- Builds trust through repeated exposure
- Protects your vehicle's paint (added value)
- Can't be skipped or blocked like digital ads
DK
David Kim
Production Manager, SignCityWPG
David has tracked ROI data for over 500 vehicle wrap projects and specializes in helping businesses maximize their marketing impact through strategic design.